Built from Scratch by Arthur Blank and Bernie Marcus
Every time I make a mistake I have a saying, always do something because you can’t sit there in a position of adrenaline burnout, you have to get on with it.
We launched our product at [tech exhibition] CeBIT and there was a real anticlimax afterwards. We took most of our team to the event and everyone got really excited, but we got back and everyone sat down and looked gormless for a week. We should have followed up better.