As a small business owner myself, I know what it is like to operate in a marketplace with competitors that ‘seem’ to be bigger, more established and more successful than my own brand. They are always in the press (but not always for positive stories) and have an army of investors backing their every move and advancement. That said, my business is doing well and while it may not have the same brand awareness as the big boys (yet!), this doesn’t mean it isn’t a success and won’t continue to be over the coming months.
This got me thinking about many other business owners who like myself, have self-funded their own business venture and not relied on external investment. Arguably, it can be a slower climb, but for many, that can actually be a good thing as it enables you to really focus on building a steady and sustainable business that doesn’t run away with itself before you have had time to iron out any of the inevitable issues that come with learning how to manage a growing business operation.